Insight

A guide to the digital product journey

From ideation to market launch

Developing and scaling digital products that meet customers where they are is an art and science that has the potential to yield new levels of growth for people and organizations.

Digital Products: Current State

According to Gartner, only 55% of all product launches take place on schedule. For the 45% of product launches that are delayed, 20%, on average, fail to meet their internal targets.

While the magical balance of art and science can have its complexities, making the most of a digital product’s potential is not only attainable—it can exceed every expectation ever imagined.

At Inspire11, we’ve designed a digital product journey that covers the lifecycle from ideation to scale and decommission. There are three stages to the journey: experimentation, development, and scalability. As we travel through each stage and step in the journey, Inspire11 has a toolbox of services to guide you on the optimal path.

Experimentation

Every great product starts as an idea, and if you’re looking for the next big idea or what idea to take to the next level, Inspire11 has a toolbox of innovation services to help with ideation and prioritization. Once you have an idea, we can help create your product vision, align stakeholders, and utilize our business services to get the necessary funding to develop a prototype or proof of concept to test your idea.

Development

The actual test of a product’s market fit is to build a prototype. Depending on the size and scale of your product vision, we can find the best fit to make sure your investment is on the right path. Our list of options ranges from making a design sprint to our more detailed experience design to even creating a proof of concept with our engineering team. We come to our first fork in the road. If the prototype didn’t hit the mark with users, we could go back to the product vision and ideation stage, refine the concept and develop another version for testing. If the prototype went over well with users, the next phase is to create the product’s first version.

We take a lean-agile approach to our development process and work in short iterations to continually deploy and test features. As we continually release, we promote product adoption by communication and training and then build and track metrics to know if we are reaching our goals. We establish direct and indirect lines to the voice of the customer and integrate as necessary to bring the best product possible. And eventually, your next big product strategy decision comes. Is your product reaching the goals you set, and is it making the return on investment you envisioned? If it’s not, it may be time to end the life cycle, and we have a set of tools to help you transition your customer base smoothly.

digital product journey development graphic

Scalability

On the flip side, your product is doing exceptionally well in the market, your results exceed your business plan, and you need a structured approach to scale. We bring our toolbox of services ranging from product strategy to change management to engineering optimization. As you continue to scale, you’ll have opportunities to enhance the features you’ve already completed. With our robust data and analytics services, we can utilize the power of machine learning and artificial intelligence to scale products quickly.